We believe that when we take care of our home, it takes care of us. That’s why we make premium quality sheets, towels, robes, rugs and all things soft and wonderful.
Before starting the company, I was a design enthusiast and a super consumer of home goods who couldn’t find a single brand that was high quality, affordable or easy to shop. As someone who spent a decade working in advertising and brand development, I realized there was a hole in the market – and saw a true business opportunity. I launched Parachute in 2014 as an online-only, direct-to-consumer brand focused on creating impeccable bedding. Since then, we’ve expanded into many areas of the home and opened several brick-and-mortar stores across the U.S. – starting with our hometown of Venice, California.
We’ve created a loyal community dedicated to comfort, both online and off. And we’re committed to providing you with exceptional everyday essentials that make you feel at home.
- Ariel Kaye, Founder
We approach designing each piece with a clean, modern aesthetic – quality is always at the heart and versatility is the goal.
Our approach to sustainability includes offering GOTS-certified, Oeko-TexⓇ-certified and timeless, durable essentials.
We're also taking steps to address the climate crisis by becoming Climate Neutral Certified and introducing circular programs.